Marketing executive inducted into the prestigious Marquis Who's Who 2023 with over 20 years of experience dramatically improving KPIs through results-driven cross-platform campaigns, recognized for continuously achieving goals, optimizing ROI, and leading innovative strategies that deliver transformative outcomes.
WORK EXPERIENCE
Chief Marketing Officer | ikan-ikon Marketing | Remote (1999 – Present)
• Mentoring teams of employees and freelancers to achieve growth goals by leveraging analytics tools.
• Identifying trends, making informed decisions, and developing tailored, strategic organic multi-channel, cross-
platform marketing and advertising plans, in a variety of sectors, such as health, tech, retail, and transportation.
• Efficiently manage marketing and advertising campaigns for SEO website development, social media marketing
and advertising, email marketing, PPC ads, trade show marketing, collateral materials design, print project
management, trade show marketing, event marketing, press releases, blogs, etc. to drive engagements and
optimize ROI with funnels.
• Optimized Google Ads campaigns, saving $13,178/month and generating $175,000 in annual revenue.
• Created impactful SMM campaigns with +113 to 447% engagement growth, achieving a total reach of 2.25M.
• Delivered +6,677% sales, +11,823 conversions, and +2,100 leads monthly through strategic campaigns.
• Maintained top Google SEO rankings for all clients since 2009, typically within 2–4 weeks.
• Achieved 564% email click rate growth, generating $166,215 in revenue.
• Increased e-Commerce performance with a year-over-year growth of +276,359 visits and +$155,689 revenue.
Partnerships: (Hybrid) [2017] Cobra [2016] Servpro® (On-Site) [2011-2012] Krasun [2009] Sabby [2010] Shea
Agencies: [2002-2004, 2011-2012] AZ Communications, [1999-2000] College Internship.
Notable Clients: Three Rivers Community College, City of Sierra Vista Arizona, Town of Groton Connecticut, Middlesex Hospital, United Way of the Virginia Peninsula, Next Door Solutions to Domestic Violence Silicone Valley, two U.S. politicians, The Sports Doctor, Dr. Tamburri of Prostate Second Opinions.
Marketing Manager | Aery Aviation | Remote (2021 – 2022)
• Managed $250K marketing budget, launched website and logo, developed funnels and online brand guide.
• Orchestrated groundbreaking event with Governor Northam, local leaders, City of Newport News, and the
Williamsburg/Newport News Airport, generating substantial media coverage, securing grants and contracts.
• Created 3D walkthroughs showcasing facilities, redesigned building blueprints to optimize operations, and
handled all print project management, including swag and new signage for each building.
• Coordinated Quarterly Town Halls luncheons with in-person and online presentations across 6 states via Teams.
• Curated storytelling holiday treat experiences gifts from all of Aery’s customer locations around the world.
• Nurtured 2–6 multi-million dollar leads per month through social media and email marketing, which also
collected 517 engagements, +14,957 impressions, and +86 referrals. Revitalized a previously banned email list,
achieving a 44.81% open rate, 0.009% unsubscribe rate, and 0 abuse reports.
MEDIA -
This is a link to news coverage where the owner of Aery Aviation thanked me for planning the event, which required working with the Governor's office and the City of Newport News: https://youtu.be/eZi0FFA0MCM?t=319 (Fact Correction: The time of the phone call you will hear in the video was actually a text message at 5:44 pm.)
Here are links to the news pages:
https://www.governor.virginia.gov/newsroom/all-releases/2021/september/headline-909020-en.html
National:
Aery Aviation plans $15.3M expansion in Newport News - The Washington Post
Aery Aviation plans $15.3M expansion in Newport News (apnews.com)
Aery Aviation Plans $15.3M Expansion in Newport News | Virginia News | US News
State:
Aery Aviation to add 211 jobs, expand Newport News HQ | Virginia Business
Aery Aviation plans $15.3M expansion in Newport News (wvva.com)
Virginia Governor: Aery Aviation to Expand in Newport News | STL.News
Aerospace Company to Expand in Newport News, Create 211 New Jobs | Virginia Economic Development Partnership (vedp.org)
Virginia Governor Ralph Northam - September: https://www.governor.virginia.gov/newsroom/all-releases/2021/september/headline-909020-en.html
Aery Aviation to add 211 jobs, expand Newport News HQ | Virginia Business
Local:
Newport News aerospace company expanding, adding more than 200 new positions | WAVY.com
Governor Northam announces aerospace company expansion in Newport News (wtkr.com)
Aerospace company in Newport News set to expand and bring new jobs to the area | 13newsnow.com
Governor Northam announces aerospace company to expand in Newport News - YouTube
Newport News aerospace company announces $15.3M expansion, 211 new jobs - Daily Press
Press wire:
Aerospace Company to Expand in Newport News, Create 211 New Jobs - EIN Presswire (einnews.com)
Marketing Communications Coordinator
Earnhardt Auto Centers | Chandler, AZ & El Paso, TX (2006 – 2008)
• Secured all manufacturer’s cooperative advertising funds, plus gained additional $20,000 per year.
• Gained national media exposure for the Megalow at 2008 SEMA Las Vegas from press kits.
• Wrote “Drivin' Arizona Roads” radio and TV jingle that was on air for over 5 years.
U.A. SAIT | Windham, CT (2003 – 2005)
• Enhanced visibility for 1,300 international distributors with flyers, print ads, and POP displays, and improved
distributor training registration process, Extranet website, and trade show marketing.
• Achieved $20,000 in annual cost savings via streamlined advertising strategies and cooperative advertising.
USA MCO | Phoenix, AZ (2000 – 2001)
• Created archival system, departmental processes, marketing plan, and published industry articles with enhanced
newsletter readership by collaborating with on-staff Doctors and Nurses.
EDUCATION
Accepted into Harvard Business School’s Graduate Certificate in Marketing Management program; had to defer admission.
Earned Bachelor of Arts in Multimedia Visual Communications, specialization in Multimedia Web Design and Graphic Design, Collins College, Tempe, AZ (Salutatorian, 3.95 GPA/4.0).
Minored in and achieved 33 credits toward an Associate Degree in Business/Marketing, Three Rivers Community College, Norwich, CT (Dean’s List, 3.86 GPA/4.0).
Fine Arts degree, Norwich Free Academy, Norwich, CT.
Certificates:
Harvard Business Review’s Branding in the Digital Age, CORe Program Overview Harvard Business School Online,
Google Academy (Analytics, Ads, and Tag Manager),
SEO, Flash MX1&2, CSS, PHP, Ruby On Rails,
AS9100D/ISO 9001:2015, Quality Management System/ISO 9000:2003,
U.S.P.S. Every Day Direct Mail Design (EDDM),
Recreational Programming, Event Planning,
U.S. Navy’s Protecting Privacy Information Security.
Conferences (By Invitation): Google Summit, U.S.P.S. National Postal Consumer Council (PCC) Day.
TECHNICAL SKILLS
Graphic Design & Web Design: Adobe Creative Suite, HTML, CSS, JavaScript, PHP, WYSIWYG editors, Content Management Systems (CMS), Ruby On Rails (beginner)
Project Management Efficiency: Microsoft 365, Monday, AirTable
Email Marketing: MailChimp, Constant Contact, Remarkety
Social Media CRM: 121 Engage, Agorapulse
SEO: SEM Rush, Google Analytics, Server Analytics, Google Web Master Tools
PPC: Google Ads, Bing Ads, Facebook, Instagram
AWARDS & ACCOLADES
• Inducted into the prestigious Marquis Who's Who 2023
• Level 7 Google Guide
• Arizona Republic Early for Every Deadline Award
• Tex Earnhardt’s appreciation for first time since 1951 to get all co-op funds from every manufacturer
• Received an award from the national overseer of the Automotive Quality Management Program
• Salutatorian
• Nominated for the Founder’s Award upon graduation
• Boys & Girls Club of Austin, TX requested an article for their own marketing use
• Accolades from George Bogle for newsletter attention
• Handed acting Presidency by the Incumbent, then elected President of the Student Government at Three Rivers
• Exemplary Achievement Award from the United States Navy
• Women’s City Club, 2nd place Charcoal Division
• Vince Lombardi Art Award
PRESS COVERAGE
• Successfully advocated for FDA restrictions on harmful substances, showcasing public awareness from 2001-2019
• Hot Rodding Magazine
• Truckin Magazine
• Diesel Power Magazine
• American Journal of Managed Care
• 2001 Profiles in Excellence in Managed Care
REFERENCES
Read dozens of letters of recommendation: kristenpflibsen.com/references.
CONTACT INFORMATION
Kristen Pflibsen
kristen@kristenpflibsen.com
(757) 777– 8682
[U.S. Citizen authorized to work for any employer.]
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